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Project Communication as a Key Function in Agile Organization Forms—an Analysis Using the Wellenreiter Organization as an Example

In: Conference Proceedings Trends in Business Communication 2020

Author

Listed:
  • Julitta Jaschke

    (HfK+G Ulm)

  • Bibiana Grassinger

    (IU International University)

  • Christine Kühn

    (HfK+G Ulm)

Abstract

Agile forms of organizations receive more and more attention. In many companies methods like Scrum, Kanban or Design Thinking are gaining ground. Changes in project organizations also have an impact on project communication. The paper analyzes project communication in a department of Robert Bosch GmbH in order to find strengths and weaknesses of the used Scrum method. Therefore, a qualitative approach with focus group discussion and participatory obervation of Scrum teams has been used. The study led to the conclusion that transparency, openness and trust become increasingly important and should be taken into account in project communication in order to make project work efficient and goal-oriented. The company took action to improve agile project communication. These measures result from the presented study and are outlined in the paper.

Suggested Citation

  • Julitta Jaschke & Bibiana Grassinger & Christine Kühn, 2021. "Project Communication as a Key Function in Agile Organization Forms—an Analysis Using the Wellenreiter Organization as an Example," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin & Andre Haller (ed.), Conference Proceedings Trends in Business Communication 2020, pages 45-63, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33642-4_3
    DOI: 10.1007/978-3-658-33642-4_3
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