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Perspektivwechsel in neun Schritten

In: Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel

Author

Listed:
  • Mirjam Jentschke
  • Cornelia Kunze

Abstract

Zusammenfassung Die Zusammenarbeit zwischen Agentur und Kunde wird bestimmt durch Schlüsselmomente und regelmäßig wiederkehrende Rituale und Prozesse. Das Verständnis und die Analyse dieser Schlüsselmomente und Rituale sowie der mit ihnen einhergehenden Verhaltensoptionen, ist Voraussetzung für eine effektive Zusammenarbeit. Wenn der Perspektivwechsel auf die Seite des Gegenübers gelingt, kann aus einer Auftraggeber-Auftragnehmer-Beziehung eine Kooperation der Besten werden.

Suggested Citation

  • Mirjam Jentschke & Cornelia Kunze, 2021. "Perspektivwechsel in neun Schritten," Springer Books, in: Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel, chapter 0, pages 37-208, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33427-7_3
    DOI: 10.1007/978-3-658-33427-7_3
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