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Möglichkeiten und Grenzen der Nutzung von nachhaltigen Einkaufstragetaschen

In: Nachhaltiger Konsum

Author

Listed:
  • Daniela Ludin
  • Wanja Wellbrock
  • Erika Müller
  • Wolfgang Gerstlberger
  • Sherin Schellhammer
  • Kerstin Zimmermann

Abstract

Zusammenfassung Das Thema nachhaltige Einkaufstragetschen gewinnt zunehmend an Relevanz, nicht zuletzt aufgrund der 2015 eingeführten Richtlinie zur Reduzierung und gänzlichen Vermeidung von Kunststofftragetaschen. Dieses Thema wird im vorliegenden Beitrag anhand einer theoretischen Diskussion innerhalb der Wissenschaftsgebiete Nachhaltigkeit, Verpackungslogistik und Verhaltensökonomie und einer empirischen Studie anhand einer Kundenbefragung bei einer Filiale des dm-drogerie markts in Schwäbisch Hall bearbeitet. Die Ergebnisse erlauben vielfältige Rückschlüsse auf das Kundenverhalten der Studienteilnehmer sowie die Wirkungskraft der genannten Richtlinie.

Suggested Citation

  • Daniela Ludin & Wanja Wellbrock & Erika Müller & Wolfgang Gerstlberger & Sherin Schellhammer & Kerstin Zimmermann, 2021. "Möglichkeiten und Grenzen der Nutzung von nachhaltigen Einkaufstragetaschen," Springer Books, in: Wanja Wellbrock & Daniela Ludin (ed.), Nachhaltiger Konsum, chapter 0, pages 797-813, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33353-9_48
    DOI: 10.1007/978-3-658-33353-9_48
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