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Nachhaltigkeit im E-Commerce: Die letzte Meile aus Konsumentensicht

In: Nachhaltiger Konsum

Author

Listed:
  • Patrick Klein
  • Bastian Popp

Abstract

Zusammenfassung Nachhaltigkeit ist ein kaufentscheidungsrelevantes Kriterium sowohl im stationären Handel als auch im E-Commerce, wo die Nachhaltigkeit des Warenübergangs für Kunden von besonderer Bedeutung ist. Die sogenannte letzte Meile ist zugleich ein wichtiger Positionierungsfaktor und in Anbetracht der zunehmenden Paketlast eine große Herausforderung. Darüber hinaus eröffnen die unterschiedlichen Ausgestaltungsmöglichkeiten der letzten Meile (z. B. Hauslieferung, Click and Collect, Paketstationen) Händlern im E-Commerce neue Möglichkeiten, den Warenübergang nachhaltiger zu gestalten und die Nachhaltigkeit der Zustellverfahren als Positionierungsmerkmal im Wettbewerb zu verwenden.

Suggested Citation

  • Patrick Klein & Bastian Popp, 2021. "Nachhaltigkeit im E-Commerce: Die letzte Meile aus Konsumentensicht," Springer Books, in: Wanja Wellbrock & Daniela Ludin (ed.), Nachhaltiger Konsum, chapter 0, pages 659-677, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33353-9_40
    DOI: 10.1007/978-3-658-33353-9_40
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