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Coopetition am Beispiel des #ForumRezyklat der dm-drogerie markt GmbH + Co. KG

In: Nachhaltiger Konsum

Author

Listed:
  • Sebastian Bayer
  • Dagmar Glatz
  • Daiga-Patricia Kang

Abstract

Zusammenfassung Wenn aus einer Competition, also einem Wettbewerb, eine Cooperation (Kooperation) entsteht, dann spricht man von Coopetition. Dass mithilfe des Coopetition-Ansatzes herausfordernden Nachhaltigkeitsfragen unserer Zeit begegnet und so eine positive Veränderung für Gesellschaft und Umwelt hervorgerufen werden kann, zeigt dieser Beitrag am Beispiel des #ForumRezyklat auf. Dem #ForumRezyklat liegt die Forderung nach der Verfügbarkeit von qualitativ hochwertigen Rezyklaten zugrunde, um diese in Verpackungen einsetzen zu können.

Suggested Citation

  • Sebastian Bayer & Dagmar Glatz & Daiga-Patricia Kang, 2021. "Coopetition am Beispiel des #ForumRezyklat der dm-drogerie markt GmbH + Co. KG," Springer Books, in: Wanja Wellbrock & Daniela Ludin (ed.), Nachhaltiger Konsum, chapter 0, pages 427-442, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-33353-9_26
    DOI: 10.1007/978-3-658-33353-9_26
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