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Unternehmen kommunizieren Suffizienz – Beispiele aus der Praxis für die Förderung eines genügsamen Konsums

In: Nachhaltiger Konsum

Author

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  • Anneli Heinrich
  • Georg Müller-Christ

Abstract

Zusammenfassung Das derzeitige Wirtschafts- und Konsummodell der Industrieländer stößt an die Grenzen des Wachstums, denn es erzeugt diverse globale ökologische und soziale Herausforderungen. Eine Transformation des Konsums in eine nachhaltige Richtung kann nicht durch Maßnahmen der Effizienz allein erreicht werden. Die Strategie der Suffizienz hat eine absolute Senkung des Energie- und Ressourcenverbrauchs zum Ziel und setzt beim Verhalten der Konsumierenden an.

Suggested Citation

  • Anneli Heinrich & Georg Müller-Christ, 2021. "Unternehmen kommunizieren Suffizienz – Beispiele aus der Praxis für die Förderung eines genügsamen Konsums," Springer Books, in: Wanja Wellbrock & Daniela Ludin (ed.), Nachhaltiger Konsum, chapter 0, pages 185-207, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33353-9_11
    DOI: 10.1007/978-3-658-33353-9_11
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    Cited by:

    1. Elsner, Nina, 2023. "Suffizienzförderung in der Marketingkommunikation," Working Papers for Marketing & Management 69, Offenburg University, Department of Media and Information.

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