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Ist E-Mail-Marketing tot?

In: Das automatisierte Maklerbüro

Author

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  • Santino Giese

    (the automatizers gmbh)

Abstract

Zusammenfassung Viele stufen E-Mail-Marketing als „out“ ein. Ich sehe das nicht so. Vor allem in Kombination mit anderen Kanälen ist es eine starke Möglichkeit in Kontakt zu bleiben. Das was kaum einer leiden kann und daher auch verpönt ist, sind Newsletter ohne Mehrwert. Das schaut man sich zwei, drei Mal an und ist dann genervt. Wenn man jedoch zielgerichtet E-Mails versendet, kann das durchaus erfolgversprechend sein. E-Mail-Marketing bietet eine Reihe von Vorteilen.

Suggested Citation

  • Santino Giese, 2021. "Ist E-Mail-Marketing tot?," Springer Books, in: Das automatisierte Maklerbüro, chapter 0, pages 101-110, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33275-4_10
    DOI: 10.1007/978-3-658-33275-4_10
    as

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