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Growth Hacking: weit mehr als ein Buzzword im Marketing

In: Growth Hacking – konsequent umsetzen

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  • Lukas Gassner

Abstract

Zusammenfassung Aus meiner Sicht lässt sich die Innovationskraft von Growth Hacking durch die Erkenntnisse aus den vorherigen Kapiteln folgendermaßen beurteilen: Zunächst sei die enge Verbindung von Produkt und Marketing bzw. Kommunikation zu erwähnen, die nicht getrennt voneinander funktionieren, sondern in einer Symbiose zusammenarbeiten – das Produkt kann Teil seiner eigenen Kommunikation sein und die Kommunikation ein Teil des Produkts. Durch identifizierte und optimierte Growth Flywheels im Produkt erzeugt dessen Output neuen Input – es entsteht ein Zinseffekt bzw.

Suggested Citation

  • Lukas Gassner, 2021. "Growth Hacking: weit mehr als ein Buzzword im Marketing," Springer Books, in: Growth Hacking – konsequent umsetzen, chapter 0, pages 205-208, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33257-0_7
    DOI: 10.1007/978-3-658-33257-0_7
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