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Organisatorische Eingliederung des Growth Hackings in etablierte Unternehmen

In: Growth Hacking – konsequent umsetzen

Author

Listed:
  • Lukas Gassner

Abstract

Zusammenfassung Auch für etablierte Unternehmen bieten das Growth Hacking eine Vielzahl von Möglichkeiten, um die eigenen Prozesse zu beschleunigen und eine deutlichere Performance-Orientierung zu erreichen. Allerdings sind hierfür bestehende Prozess- und Informations-Silos aufzubrechen und ein stärkeres Denken und Handeln in Netzwerken zu fördern.

Suggested Citation

  • Lukas Gassner, 2021. "Organisatorische Eingliederung des Growth Hackings in etablierte Unternehmen," Springer Books, in: Growth Hacking – konsequent umsetzen, chapter 0, pages 161-182, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33257-0_5
    DOI: 10.1007/978-3-658-33257-0_5
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