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Inhalte und relevante Elemente der Produktphasen im Growth Hacking

In: Growth Hacking – konsequent umsetzen

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  • Lukas Gassner

Abstract

Zusammenfassung Wie die vorherigen Kapitel gezeigt haben, gibt es viele Details und Prozesse, die für den (erfolgreichen) Einsatz von Growth Hacking beachtet werden müssen. Dies betrifft sowohl diverse Handlungsebenen als auch spezifische Unternehmensmerkmale, die Philosophie und Kultur eines Unternehmens, die Unternehmensziele, das Produkt, dessen Merkmale und den Reifegrad, in dem es veröffentlicht wird, sowie Fähigkeiten und Mindsets der Mitarbeiter und Prozesse innerhalb des Unternehmens.

Suggested Citation

  • Lukas Gassner, 2021. "Inhalte und relevante Elemente der Produktphasen im Growth Hacking," Springer Books, in: Growth Hacking – konsequent umsetzen, chapter 0, pages 151-160, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-33257-0_4
    DOI: 10.1007/978-3-658-33257-0_4
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