IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-33094-1_5.html
   My bibliography  Save this book chapter

Lead Community

In: Lead Community Fundraising

Author

Listed:
  • Linda Mareen Neugebauer

    (Prosocial Agencia de Fundraising S.L.)

  • Irene Zanko

    (DIRECT MIND GmbH)

Abstract

Zusammenfassung „People Power“ ist das Motto für das digitale Fundraising Ökosystem. People Power ist aber nichts Neues. Power to the people sang schon John Lennon 1971. Und nicht nur er. In den 60ern und in den frühen 70ern war der Ruf nach mehr politischem Empowerment und weniger staatlicher Kontrolle Teil der Populärkultur der USA. Der Ruf nach mehr „power to the people“ ist also ein politischer – einer, der Massen bewegen soll. Und es ist ein Ausdruck der Rebellion – auch gegen das herrschende Establishment und damit in letzter Konsequenz auch gegen die älteren Generationen (Harvers 2020). Dieser rebellische Geist existiert auch heute noch – in Bezug auf die Lead Communitiy.

Suggested Citation

  • Linda Mareen Neugebauer & Irene Zanko, 2021. "Lead Community," Springer Books, in: Lead Community Fundraising, chapter 5, pages 61-71, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33094-1_5
    DOI: 10.1007/978-3-658-33094-1_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-33094-1_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.