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Das Spielfeld: Was ist Storytelling mit Daten?

In: Storytelling mit Daten

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  • Hans-Wilhelm Eckert

    (momentum communication)

Abstract

Zusammenfassung Der Mensch ist ein Sinnsucher. Mit seinen Geschichten organisiert er die Welt, vernetzt sich mit anderen und konstruiert Zusammenhänge. Das Storytelling ist deshalb so effektiv, weil es tief in den Strukturen unseres Gehirns angelegt ist. Immer mehr dieser Geschichten speisen sich heute aus Daten. Ob Daten das neue Öl, Gold oder auch Plutonium sind: Letztlich sind es wir Menschen, die den Daten diese Bedeutungen zuschreiben. Beim Storytelling haben Daten eine Doppelrolle: Sie sind Inhalt und Kontext der Botschaft.

Suggested Citation

  • Hans-Wilhelm Eckert, 2021. "Das Spielfeld: Was ist Storytelling mit Daten?," Springer Books, in: Storytelling mit Daten, chapter 0, pages 1-14, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33049-1_1
    DOI: 10.1007/978-3-658-33049-1_1
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