IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-32592-3_6.html
   My bibliography  Save this book chapter

Marketing – Ihre Immobilie wird öffentlich

In: Privat Immobilien verkaufen

Author

Listed:
  • Raimund Wurzel

Abstract

Zusammenfassung Als ich vor rund 44 Jahren als Jungmakler bei einem damals sehr bedeutenden Frankfurter Immobilienmakler anfing, sagten die verkaufswilligen Eigentümer immer: „Bitte nicht in die Zeitung setzen, die Nachbarn sollen das nicht wissen.“ Oder: „Meine Freunde und Kollegen dürfen das auf keinen Fall wissen. Bitte nur ganz diskret Ihren Kunden in der Kartei anbieten. Sie haben doch so viele!“ In diesem Kapitel lernen Sie das sehr spezielle Immobilien-Marketing kennen. Es unterscheidet sich fundamental vom üblichen Marketing und der üblichen Werbung von Gütern, die Sie täglich oder in größeren Zeitabständen kaufen.

Suggested Citation

  • Raimund Wurzel, 2021. "Marketing – Ihre Immobilie wird öffentlich," Springer Books, in: Privat Immobilien verkaufen, edition 2, chapter 6, pages 231-256, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-32592-3_6
    DOI: 10.1007/978-3-658-32592-3_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-32592-3_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.