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From Zero to Hero – Eine Fallstudie von B2C Praktiken als Umsatzbringer im B2B

In: Praxishandbuch B2B-Marketing

Author

Listed:
  • Mike Kleinemaß

    (thyssenkrupp Industrial Solutions AG)

Abstract

Zusammenfassung Die B2B-Kommunikation befindet sich im digitalen Wandel. Doch wie gelingt es auch für hochpreisige Investitionsgüter über Webseiten Sichtbarkeit, Leads und Umsätze zu generieren? Dieser Case Study liefert ein Vorgehensmodell, um mit einem überschaubaren Investment den technischen Vertrieb durch digitales Marketing dabei zu unterstützen Umsatz zu generieren.

Suggested Citation

  • Mike Kleinemaß, 2021. "From Zero to Hero – Eine Fallstudie von B2C Praktiken als Umsatzbringer im B2B," Springer Books, in: Uwe Seebacher (ed.), Praxishandbuch B2B-Marketing, pages 805-823, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-31651-8_32
    DOI: 10.1007/978-3-658-31651-8_32
    as

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