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Marketer-Experteninterviews zum Einfluss von KI

In: KI in Marketing & Sales – Erfolgsmodelle aus Forschung und Praxis

Author

Listed:
  • Meike Terstiege

    (@DOCMARKETEER
    Deutsche Bank AG
    Territory Content to Results GmbH
    BBDO Düsseldorf)

  • Tim Alexander

    (@DOCMARKETEER
    Deutsche Bank AG
    Territory Content to Results GmbH
    BBDO Düsseldorf)

  • Muhsin Cinar

    (@DOCMARKETEER
    Deutsche Bank AG
    Territory Content to Results GmbH
    BBDO Düsseldorf)

  • Benjamin Pleißner

    (@DOCMARKETEER
    Deutsche Bank AG
    Territory Content to Results GmbH
    BBDO Düsseldorf)

Abstract

Zusammenfassung Bevor wir uns mit den Erfahrungen und Plänen von Marketingexperten im Detail beschäftigen, wollen wir uns zu Anfang die Frage stellen: Was sind die Chancen und Risiken des Einsatzes von KI im Marketing aus der Sicht von „Praktikern“ aus Agentur, Kommunikation und Marketing? Daher kommen im Folgenden im Rahmen von Experteninterviews mit Führungskräften aus den Branchen Finanzdienstleistungen und Kommunikation genau die Marketers zu Wort, die sich bereits aktuell und zukünftig im Rahmen ihrer Marketingaufgaben mit KI auseinandersetzen.

Suggested Citation

  • Meike Terstiege & Tim Alexander & Muhsin Cinar & Benjamin Pleißner, 2021. "Marketer-Experteninterviews zum Einfluss von KI," Springer Books, in: Meike Terstiege (ed.), KI in Marketing & Sales – Erfolgsmodelle aus Forschung und Praxis, pages 17-42, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-31519-1_2
    DOI: 10.1007/978-3-658-31519-1_2
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