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Grundlegendes

In: Vertriebscontrolling optimieren

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  • Alexander Dietzel

Abstract

Zusammenfassung Die Vorstellungen darüber, was Vertrieb eigentlich ist, gehen weit auseinander. Das erklärt sich durch unterschiedliche Absatzkanäle, Märkte, Marktpositionen, Produkte und Dienstleistungen und nicht zuletzt durch die persönlichen Erfahrungen. Nicht viel anders sieht es beim Begriff Controlling aus. Selbst die einschlägige Literatur liefert keine verbindliche Definition. Erst recht unterschiedlich sind die Erläuterungen zum Stichwort „Vertriebscontrolling“. Aus diesem Grund ist es besonders wichtig, zunächst für die notwendige begriffliche Sicherheit zu sorgen.

Suggested Citation

  • Alexander Dietzel, 2020. "Grundlegendes," Springer Books, in: Vertriebscontrolling optimieren, edition 2, chapter 0, pages 5-20, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-28131-1_2
    DOI: 10.1007/978-3-658-28131-1_2
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