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Organisationale Identifikation und Kommunikation

In: Handbuch Mitarbeiterkommunikation

Author

Listed:
  • Rolf Dick

    (Goethe-Universität Frankfurt)

  • Eva Bracht

    (Goethe-Universität Frankfurt)

  • Alina S. Hernandez Bark

    (Goethe-Universität Frankfurt)

Abstract

Zusammenfassung Der Schlüssel zu erfolgreicher Kommunikation zwischen Führungsperson und Mitarbeitenden liegt darin, einen gemeinsamen Rahmen zu haben. Zunächst wird dargestellt, welchen Beitrag der Social Identity Approach zur Schaffung gemeinsamer Normen und Werte zwischen Führungsperson und Mitarbeitenden leistet, um dann empirische Arbeiten zur Relevanz der sozialen Identität für organisationale Kommunikation darzustellen. Anschließend werden Empfehlungen zur Erleichterung erfolgreicher Kommunikation durch Nutzung der sozialen Identität gegeben und auf die Relevanz der Kommunikation auf Augenhöhe und die Berücksichtigung des kollektiven Selbstkonzeptes in heutigen Führungsfragen eingegangen.

Suggested Citation

  • Rolf Dick & Eva Bracht & Alina S. Hernandez Bark, 2021. "Organisationale Identifikation und Kommunikation," Springer Books, in: Sabine Einwiller & Sonja Sackmann & Ansgar Zerfaß (ed.), Handbuch Mitarbeiterkommunikation, pages 83-96, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-23152-1_6
    DOI: 10.1007/978-3-658-23152-1_6
    as

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