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Gamification in der Mitarbeiterkommunikation

In: Handbuch Mitarbeiterkommunikation

Author

Listed:
  • Jens Seiffert-Brockmann

    (Wirtschaftsuniversität Wien)

Abstract

Zusammenfassung Gamification ist die Anwendung von Spielemechanismen in nicht-spielerischen Umgebungen (Deterding et al. 2011). Als Instrument der Mitarbeiterkommunikation ermöglicht es nicht nur die Vermittlung von audiovisuellem und schriftlichem Content, sondern macht Themen der internen Kommunikation spielerisch erfahrbar. In Zeiten eines immer stärker werdenden Informationsüberflusses bietet Gamification nicht nur einen neuen Kanal, sondern insgesamt einen neuen Ansatz des internen Community-Buildings auf gamifizierten, digitalen Plattformen. Umgesetzt als integratives, holistisches Konzept, kann Gamification in Form gamifizierter Communities den Zusammenhalt im Unternehmen auf spielerische Weise stärken und die interne Vernetzung, Engagement, Motivation und das Committment der Mitarbeitenden erhöhen.

Suggested Citation

  • Jens Seiffert-Brockmann, 2021. "Gamification in der Mitarbeiterkommunikation," Springer Books, in: Sabine Einwiller & Sonja Sackmann & Ansgar Zerfaß (ed.), Handbuch Mitarbeiterkommunikation, pages 389-405, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-23152-1_37
    DOI: 10.1007/978-3-658-23152-1_37
    as

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