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Interne Unternehmenskommunikation als Profession: Strukturen und Handlungsfelder

In: Handbuch Mitarbeiterkommunikation

Author

Listed:
  • Ulrike Buchholz

    (Hochschule Hannover)

Abstract

Zusammenfassung Im vorliegenden Beitrag wird die Interne Unternehmenskommunikation in ihrer Funktion als strategisch-instrumentelle Kommunikation betrachtet, in welcher sie von Führungsverantwortlichen eingesetzt wird, um über den Einsatz der Mitarbeitenden die Zwecke und Ziele der Unternehmensführung zu erreichen. In diesem Zusammenhang werden ihr von der Dienstleisterin bis zur Befähigerin unterschiedliche Rollen zugewiesen. Globalisierung, Digitalisierung und Entgrenzung machen schließlich einen Kompetenzzuwachs erforderlich, der Wissen aus allen Bereichen der Unternehmens- und Menschenführung einbeziehen muss.

Suggested Citation

  • Ulrike Buchholz, 2021. "Interne Unternehmenskommunikation als Profession: Strukturen und Handlungsfelder," Springer Books, in: Sabine Einwiller & Sonja Sackmann & Ansgar Zerfaß (ed.), Handbuch Mitarbeiterkommunikation, pages 27-42, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-23152-1_2
    DOI: 10.1007/978-3-658-23152-1_2
    as

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