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Die Rolle des CFO in der Finanzkommunikation

In: Handbuch Investor Relations und Finanzkommunikation

Author

Listed:
  • Christian Pieter Hoffmann

    (Universität Leipzig)

  • Sandra Binder-Tietz

    (Universität Leipzig)

Abstract

Zusammenfassung Das Rollenverständnis des Finanzvorstandes wandelt sich: Der traditionell vor allem unternehmensintern wirkende „Herr der Zahlen“ entwickelt sich in Fragen der strategischen Steuerung zum Sparringspartner des Vorstandsvorsitzenden – und zum Botschafter des Unternehmens gegenüber der Finanzöffentlichkeit. Aufgaben der internen und externen Kommunikation gewinnen damit für den Finanzvorstand an Bedeutung, mit einem Schwerpunkt im Rahmen der Regelkommunikation. Die Investor-Relations-Abteilung übernimmt in der Regel Verantwortung für deren Planung, Durchführung und Evaluation. Zunehmend tritt der Finanzvorstand jedoch auch medial in Erscheinung. Damit wachsen die Anforderungen an dessen kommunikative Kompetenzen.

Suggested Citation

  • Christian Pieter Hoffmann & Sandra Binder-Tietz, 2022. "Die Rolle des CFO in der Finanzkommunikation," Springer Books, in: Christian Pieter Hoffmann & Dirk Schiereck & Ansgar Zerfaß (ed.), Handbuch Investor Relations und Finanzkommunikation, pages 51-66, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-23150-7_4
    DOI: 10.1007/978-3-658-23150-7_4
    as

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