IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-23150-7_30.html
   My bibliography  Save this book chapter

Aktienmarketing und Wertorientierung als Handlungsfeld der Investor Relations

In: Handbuch Investor Relations und Finanzkommunikation

Author

Listed:
  • Olaf Streuer

    (Hochschule Wismar)

Abstract

Zusammenfassung Das Aktienmarketing bietet eine Reihe wertvoller Ansatzpunkte für das Management der Investorenbeziehungen am Kapitalmarkt. Während in der Praxis darunter vor allem das werbliche Verkaufen der Aktie als „Produkt“ des Unternehmens verstanden wird, bestehen weit umfassendere Konzepte des Aktienmarketings, die neben der Kapitalmarktkommunikation auch die Gestaltungsmöglichkeiten im Sinne der Produkt-, Preis- und Distributionspolitik einbeziehen. Darüber hinaus ist eine konsequent kapitalmarktorientierte Unternehmensführung erforderlich, um die Wertbeiträge der Investor Relations adäquat abzubilden.

Suggested Citation

  • Olaf Streuer, 2022. "Aktienmarketing und Wertorientierung als Handlungsfeld der Investor Relations," Springer Books, in: Christian Pieter Hoffmann & Dirk Schiereck & Ansgar Zerfaß (ed.), Handbuch Investor Relations und Finanzkommunikation, pages 509-533, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-23150-7_30
    DOI: 10.1007/978-3-658-23150-7_30
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-23150-7_30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.