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Shareholder Activism als Herausforderung für die Investor Relations und Finanzkommunikation

In: Handbuch Investor Relations und Finanzkommunikation

Author

Listed:
  • Christian Pieter Hoffmann

    (Universität Leipzig)

  • Christian Fieseler

    (The Nordic Centre for Internet and Society)

Abstract

Zusammenfassung Shareholder Activism bezeichnet den Versuch von Aktionären, Entscheidungen der Unternehmensführung direkt zu beeinflussen. Dies kann sowohl im Rahmen der etablierten Corporate-Governance-Mechanismen geschehen als auch jenseits dieser Mechanismen, bspw. durch öffentliche Kritik an der Unternehmensleitung. Aktivistische Investoren sind neben passiven und aktiven Investoren heute eine bedeutsame Zielgruppe der Investor Relations. Shareholder Activism fordert gängige Corporate-Governance-Praktiken heraus – für die Investor-Relations-Funktion ergibt sich dadurch aber auch die Chance, ihre strategische Rolle zu stärken, indem sie einen aktiven Dialog mit diesen Investoren sucht, Feedback einholt und Aktionärsinteressen in strategische Unternehmensentscheidungen einbringt.

Suggested Citation

  • Christian Pieter Hoffmann & Christian Fieseler, 2022. "Shareholder Activism als Herausforderung für die Investor Relations und Finanzkommunikation," Springer Books, in: Christian Pieter Hoffmann & Dirk Schiereck & Ansgar Zerfaß (ed.), Handbuch Investor Relations und Finanzkommunikation, pages 473-487, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-23150-7_26
    DOI: 10.1007/978-3-658-23150-7_26
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