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Der Börsengang als Herausforderung der Investor Relations und Finanzkommunikation

In: Handbuch Investor Relations und Finanzkommunikation

Author

Listed:
  • Lutz Golsch

    (FTI Consulting)

Abstract

Zusammenfassung Mit der Notierungsaufnahme an der Börse öffnet sich ein Unternehmen für externe Investoren – eine Zielgruppe mit hohen Erwartungen an Transparenz und Kommunikation. Der Börsengang selbst ist ein komplexes Unterfangen, das Investor Relations und Finanzkommunikation vor erhebliche Herausforderungen stellt. Ein sorgfältig vorbereiteter Transaktionsprozess, eine überzeugende Equity Story, ein hohes Maß an Flexibilität in der Umsetzung und eine effektive Steuerung von Erwartungen und Informationsflüssen sind wesentliche Faktoren für eine erfolgreiche Transaktion.

Suggested Citation

  • Lutz Golsch, 2022. "Der Börsengang als Herausforderung der Investor Relations und Finanzkommunikation," Springer Books, in: Christian Pieter Hoffmann & Dirk Schiereck & Ansgar Zerfaß (ed.), Handbuch Investor Relations und Finanzkommunikation, pages 407-427, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-23150-7_23
    DOI: 10.1007/978-3-658-23150-7_23
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