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Live-Kommunikation in der Investor Relations und Finanzkommunikation: Zielsetzung, Formate und Umsetzung

In: Handbuch Investor Relations und Finanzkommunikation

Author

Listed:
  • Kristin Köhler

    (Dufry AG)

Abstract

Zusammenfassung Die Investor-Relations-Funktion befasst sich mit der Beziehungspflege zu den Aktionären, Investoren, Analysten und weiteren Kapitalmarktakteuren, (vor aber) allem die Zielgruppe der Investoren und Analysten ist zahlenmäßig überschaubar, aber zugleich sehr anspruchsvoll. Beziehungen werden daher überwiegend im direkten Austausch aufgebaut und gepflegt. Der Beitrag beleuchtet verschiedene Formate der Live-Kommunikation, deren Zielsetzung und Zielgruppen. Er beschreibt wichtige Einflussfaktoren einer effektiven Durchführung und gibt Impulse für die Evaluation.

Suggested Citation

  • Kristin Köhler, 2022. "Live-Kommunikation in der Investor Relations und Finanzkommunikation: Zielsetzung, Formate und Umsetzung," Springer Books, in: Christian Pieter Hoffmann & Dirk Schiereck & Ansgar Zerfaß (ed.), Handbuch Investor Relations und Finanzkommunikation, pages 349-370, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-23150-7_20
    DOI: 10.1007/978-3-658-23150-7_20
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