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Inhalte der Investor Relations und Finanzkommunikation

In: Handbuch Investor Relations und Finanzkommunikation

Author

Listed:
  • Henning Zülch

    (HHL Leipzig Graduate School of Management)

  • Maria Gebhardt

    (HHL Leipzig Graduate School of Management)

Abstract

Zusammenfassung Der Beitrag befasst sich neben den Prämissen einer effektiven Finanzkommunikation im Schwerpunkt mit den Inhalten des Reporting und deren Nutzbarkeit für die Arbeit von IR-Abteilungen. Damit Unternehmen bestehende Informationsasymmetrien abbauen und Kapitalkosten reduzieren können, sind konsistente Inhalte in der Berichterstattung obligatorisch. Mit Blick auf eine glaubwürdige und vertrauensvolle Kommunikation gegenüber dem Finanzmarkt ist jedoch ein Umdenken in den Unternehmen unerlässlich.

Suggested Citation

  • Henning Zülch & Maria Gebhardt, 2022. "Inhalte der Investor Relations und Finanzkommunikation," Springer Books, in: Christian Pieter Hoffmann & Dirk Schiereck & Ansgar Zerfaß (ed.), Handbuch Investor Relations und Finanzkommunikation, pages 297-318, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-23150-7_17
    DOI: 10.1007/978-3-658-23150-7_17
    as

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