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Analysten und institutionelle Investoren als Zielgruppen der Investor Relations und Finanzkommunikation

In: Handbuch Investor Relations und Finanzkommunikation

Author

Listed:
  • Sandra Binder-Tietz

    (Universität Leipzig)

  • Ralf Frank

    (RFC Ralf Frank Consulting GmbH)

Abstract

Zusammenfassung Institutionelle Investoren und Finanzanalysten gehören zu den wichtigsten Zielgruppen der Kapitalmarktkommunikation. Wachsende Anlagevermögen und eine Diversifikation von Anlagestrategien machen eine genaue Kenntnis institutioneller Investoren notwendig. Viele Investoren vertrauen weiterhin auf die Empfehlungen von Finanzanalysten, die somit Stimmungen am Kapitalmarkt prägen. Dieser Beitrag beschäftigt sich mit der Bedeutung und der Tätigkeit von Finanzanalysten und deren Rolle gegenüber institutionellen Investoren. Durch Einblicke in die Funktionsweise der Finanzanalyse werden Informationsbedürfnisse und damit Ansatzpunkte für die IR-Arbeit herausgearbeitet.

Suggested Citation

  • Sandra Binder-Tietz & Ralf Frank, 2022. "Analysten und institutionelle Investoren als Zielgruppen der Investor Relations und Finanzkommunikation," Springer Books, in: Christian Pieter Hoffmann & Dirk Schiereck & Ansgar Zerfaß (ed.), Handbuch Investor Relations und Finanzkommunikation, pages 197-213, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-23150-7_12
    DOI: 10.1007/978-3-658-23150-7_12
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