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Corporate Governance und Corporate Social Responsibility: Grundlagen und Konsequenzen für die Unternehmenskommunikation

In: Handbuch Unternehmenskommunikation

Author

Listed:
  • Joachim Schwalbach

    (Humboldt-Universität zu Berlin)

  • Anja Schwerk

    (Humboldt-Universität zu Berlin)

Abstract

Zusammenfassung Corporate Governance und Corporate Social Responsibility sind zwei Bereiche, die die wissenschaftliche und gesellschaftspolitische Diskussion seit der Jahrtausendwende stark bestimmen. Der vorliegende Beitrag skizziert zunächst die wichtigsten Elemente der beiden Bereiche getrennt, um anschließend auf deren Komplementarität einzugehen. Corporate Governance und Corporate Social Responsibility stellen die Unternehmenskommunikation vor neue Herausforderungen, wobei nicht zu übersehen ist, dass das Kommunikationsmanagement seine Rolle in diesen beiden Themenfeldern erst noch finden muss.

Suggested Citation

  • Joachim Schwalbach & Anja Schwerk, 2022. "Corporate Governance und Corporate Social Responsibility: Grundlagen und Konsequenzen für die Unternehmenskommunikation," Springer Books, in: Ansgar Zerfaß & Manfred Piwinger & Ulrike Röttger (ed.), Handbuch Unternehmenskommunikation, edition 3, pages 235-251, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-22933-7_9
    DOI: 10.1007/978-3-658-22933-7_9
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