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Das Reputationsrisiko: Herausforderungen und Bedeutung für die Unternehmensführung

In: Handbuch Unternehmenskommunikation

Author

Listed:
  • Manfred Piwinger

    (Publizist und Journalist)

Abstract

Zusammenfassung Dieser Beitrag zeigt auf, welche Relevanz bestimmte Risikoarten für die Werteposition „Reputation“ haben, wie sich Unternehmen vor den Folgen reputationsrelevanter Risiken schützen können und wie darüber gegenüber dem Kapitalmarkt und der Öffentlichkeit berichtet wird. Reputationsrisiken werden differenziert in ihren Folgewirkungen dargestellt und gleichzeitig Reaktionsmuster herausgearbeitet. Grundlage ist eine Auswertung von Unternehmensaussagen börsennotierter Unternehmen sowie relevanter Studien von Wirtschaftsprüfern und Steuerberatungen.

Suggested Citation

  • Manfred Piwinger, 2022. "Das Reputationsrisiko: Herausforderungen und Bedeutung für die Unternehmensführung," Springer Books, in: Ansgar Zerfaß & Manfred Piwinger & Ulrike Röttger (ed.), Handbuch Unternehmenskommunikation, edition 3, pages 1051-1065, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-22933-7_47
    DOI: 10.1007/978-3-658-22933-7_47
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