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Interne Unternehmenskommunikation: Mitarbeiter und Führungskräfte informieren und motivieren

In: Handbuch Unternehmenskommunikation

Author

Listed:
  • Claudia Mast

    (Universität Hohenheim)

Abstract

Zusammenfassung Interne Kommunikation in Unternehmen als Forschungs- und Praxisfeld macht Karriere. Im Beitrag werden theoretische Perspektiven aus der Management- und Organisationslehre sowie der PR vorgestellt. Das Praxisfeld interne Kommunikation strukturiert sich nach den Zielen, Themen, Medien und Zielgruppen. Der persönlichen Kommunikation und dem Kommunikationsverhalten der Manager kommt eine zentrale Rolle zu. Je intensiver die Kommunikation in den Unternehmen über Netzwerke abläuft und je weniger steuerbar sie wird, desto wichtiger wird Führung durch Kommunikation.

Suggested Citation

  • Claudia Mast, 2022. "Interne Unternehmenskommunikation: Mitarbeiter und Führungskräfte informieren und motivieren," Springer Books, in: Ansgar Zerfaß & Manfred Piwinger & Ulrike Röttger (ed.), Handbuch Unternehmenskommunikation, edition 3, pages 839-858, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-22933-7_37
    DOI: 10.1007/978-3-658-22933-7_37
    as

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