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Frames und Narrationen im öffentlichen Raum als Herausforderungen für Public Affairs

In: Handbuch Public Affairs

Author

Listed:
  • Heiko Kretschmer

    (Johanssen + Kretschmer Strategische Kommunikation)

  • Nils Napierala

    (Hertie School)

  • Thorsten Plath

    (Johanssen + Kretschmer Strategische Kommunikation)

Abstract

Zusammenfassung Aufgrund ihrer linguistischen und gesellschaftlich-kommunikativen Wirkung sind Frames und Narrative wichtige Instrumente für die Public Affairs, insbesondere für die Stakeholder-Kommunikation und für gesellschaftspolitische Kampagnen. Aus ihnen können unterschiedliche Formate der Kommunikationsarbeit abgeleitet werden und sie ermöglichen es, auch bei einer hohen Zahl von Kommunikatoren und Schnittstellen zu den unterschiedlichsten Stakeholdern eine Konsistenz bei Vermittlungsleistungen und im Dialog herzustellen.

Suggested Citation

  • Heiko Kretschmer & Nils Napierala & Thorsten Plath, 2021. "Frames und Narrationen im öffentlichen Raum als Herausforderungen für Public Affairs," Springer Books, in: Ulrike Röttger & Patrick Donges & Ansgar Zerfaß (ed.), Handbuch Public Affairs, pages 511-525, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-22931-3_26
    DOI: 10.1007/978-3-658-22931-3_26
    as

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