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Findings and Analysis

In: Use of Market Data in the Recruitment of High Potentials

Author

Listed:
  • Jan Posthumus

    (Baden-Wuerttemberg Cooperative State University Loerrach)

Abstract

This chapter presents the findings and analysis of this study. It begins with a review of the methods used in the study and an overview of the demographic data. The remainder of this section addresses the research questions of the study. As mentioned in Chapter 1, the purpose of this study was to explore and assess the implementation of segmentation and targeting to recruit high potentials in the pharmaceutical industry in Europe and the United States.

Suggested Citation

  • Jan Posthumus, 2015. "Findings and Analysis," Springer Books, in: Use of Market Data in the Recruitment of High Potentials, edition 127, chapter 4, pages 85-148, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-10376-7_4
    DOI: 10.1007/978-3-658-10376-7_4
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