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The Integration/Responsiveness- and the AAA-Frameworks

In: Strategic International Management

Author

Listed:
  • Dirk Morschett

    (University of Fribourg)

  • Hanna Schramm-Klein

    (University of Siegen)

  • Joachim Zentes

    (Saarland University)

Abstract

MNCs are exposed to two sets of strategic forces to which they must respond but which are at least partly conflicting, namely forces for global integration and forces for local responsiveness. In the Integration/Responsiveness-framework (I/R-framework), a fourfold typology of MNCs has been proposed based on the differing strengths of the two forces. More recently, the AAA-framework, comprising adaptation, aggregation and arbitrage, has been proposed as an improved concept to describe MNC strategies. Both frameworks are described in detail in this Chapter.

Suggested Citation

  • Dirk Morschett & Hanna Schramm-Klein & Joachim Zentes, 2015. "The Integration/Responsiveness- and the AAA-Frameworks," Springer Books, in: Strategic International Management, edition 3, chapter 2, pages 25-49, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-07884-3_2
    DOI: 10.1007/978-3-658-07884-3_2
    as

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