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Corporate Culture as Coordination Mechanism

In: Strategic International Management

Author

Listed:
  • Dirk Morschett

    (University of Fribourg)

  • Hanna Schramm-Klein

    (University of Siegen)

  • Joachim Zentes

    (Saarland University)

Abstract

The concept of corporate culture has gained attention in International Management practice and research since the late 1970s. In particular, the success of Japanese companies with their different management style raised awareness of the so-called “soft factors” that strongly contributed to those companies’ success. This Chapter explains the phenomenon and development of corporate culture and describes its contribution to the coordination of an MNC.

Suggested Citation

  • Dirk Morschett & Hanna Schramm-Klein & Joachim Zentes, 2015. "Corporate Culture as Coordination Mechanism," Springer Books, in: Strategic International Management, edition 3, chapter 12, pages 275-293, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-07884-3_12
    DOI: 10.1007/978-3-658-07884-3_12
    as

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