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Quantitative Research Approach

In: Innovation Acceptance

Author

Listed:
  • Patrick Planing

    (Daimler AG)

Abstract

The overall aim of this chapter is to either confirm or reject the hypotheses developed in the previous chapter with a maximum level of confidence and to develop a conceptual model for the acceptance of ADAS technology. The resulting conceptual model should be based on: A sufficiently large and representative sample of the target group; A valid operationalisation and measurement of the chosen concepts in the form of a questionnaire; Valid descriptive scales, which fit with the research object but do not bias the result in any direction; A comprehensive analysis of the survey results, applying appropriate statistical tests.

Suggested Citation

  • Patrick Planing, 2014. "Quantitative Research Approach," Springer Books, in: Innovation Acceptance, edition 127, chapter 6, pages 141-247, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-05005-4_6
    DOI: 10.1007/978-3-658-05005-4_6
    as

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