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Erfolgsfaktor Innovationskultur: Stärkung der Innovationskraft von Unternehmen

In: Innovationen im Personalmanagement

Author

Listed:
  • Frank Hauser

    (Great Place to Work® Deutschland)

Abstract

Zusammenfassung Viele Unternehmen stehen im Wettbewerb unter permanentem Innovationsdruck. Was heute noch neuester Stand der Technik ist, kann morgen schon Standard sein, der andernorts deutlich günstiger hergestellt werden kann. Waren und Dienstleistungen, die aufgrund veralteter Konzepte oder Prozesse nicht mit wachsenden Anforderungen oder verändertem Bedarf der Kunden Schritt halten können, werden schnell zu Ladenhütern. Innovation wird damit zum zentralen Erfolgstreiber und sichert Unternehmen zugleich ihr Überleben. Die Konkurrenz schläft nicht.

Suggested Citation

  • Frank Hauser, 2014. "Erfolgsfaktor Innovationskultur: Stärkung der Innovationskraft von Unternehmen," Springer Books, in: Nele Graf (ed.), Innovationen im Personalmanagement, edition 127, pages 33-41, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-04887-7_5
    DOI: 10.1007/978-3-658-04887-7_5
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