IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-02444-4_2.html
   My bibliography  Save this book chapter

Second Part – The Disillusionment

In: Hurdle Race Marketing

Author

Listed:
  • Klaus Backhaus

    (Universität Münster Marketing Centrum Münster)

Abstract

Mark Etting wanted as quickly as possible to take advantage of the current favourable situation and the new mood of invigoration to set the pending processes of change in motion. „The soup must be eaten while still hot”, he thought, knowing full well that the original saying actually goes somewhat differently. As early as the week following he therefore circulated an e-mail among all members of the management asking them to fulfil his first two wishes. Everything went smoothly.

Suggested Citation

  • Klaus Backhaus, 2013. "Second Part – The Disillusionment," Springer Books, in: Hurdle Race Marketing, edition 127, pages 35-57, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-02444-4_2
    DOI: 10.1007/978-3-658-02444-4_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-02444-4_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.