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Study I: Effectiveness of Multichannel Online Advertising

In: Effectiveness of Online Marketing Campaigns

Author

Listed:
  • Sebastian Klapdor

Abstract

Zusammenfassung Chapter 2 shows that consumers increasingly use the Internet to purchase goods and services. To benefit from this growth, firms increasingly invest in digital advertising, and budgets have climbed steadily over the past several years.

Suggested Citation

  • Sebastian Klapdor, 2013. "Study I: Effectiveness of Multichannel Online Advertising," Springer Books, in: Effectiveness of Online Marketing Campaigns, edition 127, chapter 4, pages 51-74, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-01732-3_4
    DOI: 10.1007/978-3-658-01732-3_4
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