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Overview on Online Advertising

In: Effectiveness of Online Marketing Campaigns

Author

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  • Sebastian Klapdor

Abstract

Zusammenfassung This section provides an overview on online advertising, which is important for the course of the thesis. Key definitions for online marketing and advertising are first provided to differentiate between the individual concepts.

Suggested Citation

  • Sebastian Klapdor, 2013. "Overview on Online Advertising," Springer Books, in: Effectiveness of Online Marketing Campaigns, edition 127, chapter 2, pages 7-27, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-01732-3_2
    DOI: 10.1007/978-3-658-01732-3_2
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