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Discussion of Empirical Findings

In: International Employer Brand Management

Author

Listed:
  • Lena Christiaans

Abstract

One of the main objectives of this research was to assess to which extent students’ importance ratings of employer attractiveness attributes differ across countries, and to identify influences which explain the variance in these ratings. A main goal was to enrich the research field of Employer Branding through the conduction of a cross nationalmultilevel analysis, incorporating individual difference variables as well as national culture and economic development characteristics with regard to their potential impact on attribute evaluations.

Suggested Citation

  • Lena Christiaans, 2013. "Discussion of Empirical Findings," Springer Books, in: International Employer Brand Management, edition 127, chapter 6, pages 203-230, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-00456-9_6
    DOI: 10.1007/978-3-658-00456-9_6
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