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Taking Action – Applying DDM

In: Leveraging Flexibility

Author

Listed:
  • Jochen Gerber

    (G5-Partners)

  • Hanjo Arms

    (A.T. Kearney)

  • Mathias Wiecher

    (A.T. Kearney)

  • Christian Danner

Abstract

The challenge managers face is similar to automotive companies dealing with the issue of investing in e-mobility. Should they pour millions of euros into technology at an early stage, perhaps gambling away the future of their companies? Or would it be better to keep a tight hold on cash and wait at the sidelines, risking being left out of their industry’s future? It goes without saying that the world managers inhabit is not a sequence of carefully lined vehicles in a traffic jam but more like a fast-moving car race.

Suggested Citation

  • Jochen Gerber & Hanjo Arms & Mathias Wiecher & Christian Danner, 2014. "Taking Action – Applying DDM," Springer Books, in: Leveraging Flexibility, edition 127, chapter 7, pages 76-81, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-54362-3_7
    DOI: 10.1007/978-3-642-54362-3_7
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