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Fresh Food Online Supermarket Format Development Research

In: Liss 2013

Author

Listed:
  • Haizhou Sun

    (Beijing Jiaotong University)

  • Jiashi Liu

    (Beijing Jiaotong University)

  • Zheng Zhang

    (Beijing Jiaotong University)

  • Tingting Jia

    (Beijing Jiaotong University)

  • Qi Sun

    (Beijing Jiaotong University)

Abstract

The problems of fresh food safety and the logistics loss of it are very serious. The development of Fresh food online supermarkets will contribute to solve the problems. On the basis of describing the concept, scope and development status of fresh food and analyzing the development of fresh food online supermarket by SWOT, analysis of the future development of fresh food online supermarkets is been done. Predictive analysis includes: price transparency, food quality, fresh food cold chain logistics improvement and goods evaluation. The relevant suggestions could promote the rapid and healthy development of the fresh food online supermarkets.

Suggested Citation

  • Haizhou Sun & Jiashi Liu & Zheng Zhang & Tingting Jia & Qi Sun, 2015. "Fresh Food Online Supermarket Format Development Research," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 633-638, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_94
    DOI: 10.1007/978-3-642-40660-7_94
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    Cited by:

    1. Zhang, Dianfeng & Shen, Zifan & Li, Yanlai, 2023. "Requirement analysis and service optimization of multiple category fresh products in online retailing using importance-Kano analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).

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