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The Analysis of Mobile Financial Competitiveness Based on Analytic Hierarchy Process

In: Liss 2013

Author

Listed:
  • Mohua Lun

    (Beijing Jingbei Vocational and Technical College)

  • Jingyuan Ma

    (Agricultural Bank of China)

Abstract

As an important future strategy, mobile finance has significantly changed the banking industry. Competition in this field has become more complex as large numbers of participants joined in. Therefore, research on the competitiveness of mobile financial in the current environment is of vital importance to the development of mobile banking. In this paper we analyze the status quo of mobile financial participants, and build the mobile financial competitiveness analysis model by comprehensively using the analytic hierarchy process. Then we analyze the competitiveness of mobile financial participants. At last, we put forward a mode for commercial banking mobile financial business development.

Suggested Citation

  • Mohua Lun & Jingyuan Ma, 2015. "The Analysis of Mobile Financial Competitiveness Based on Analytic Hierarchy Process," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 265-270, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_38
    DOI: 10.1007/978-3-642-40660-7_38
    as

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