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Pricing Model and Influential Factors Analysis of Drug Trade Service Platform

In: Liss 2013

Author

Listed:
  • Penghu Wang

    (Donghua University
    China CITIC Bank Corporation Limited)

  • Rui Zhang

    (Donghua University)

  • Bingyong Tang

    (Donghua University)

  • Min Yuan

    (China CITIC Bank Corporation Limited)

Abstract

This paper analyzes that pricing model and influential factors of drug trade service platform based on the theory of two-sided markets. And it discusses the pricing issues from two cases of monopoly and competition. The result shows that the main factors affect the pricing model, including the level of market competition, the cross-side network effects between buyers and sellers, the positive same-side network effect among buyers, the negative same-side network effect among sellers and the marketing differentiation strategy of platforms.

Suggested Citation

  • Penghu Wang & Rui Zhang & Bingyong Tang & Min Yuan, 2015. "Pricing Model and Influential Factors Analysis of Drug Trade Service Platform," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 221-226, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_32
    DOI: 10.1007/978-3-642-40660-7_32
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    Cited by:

    1. Li, Jianbin & Wang, Yingying & Liu, Zhixin & Cai, Xueyuan & Xie, Wen, 2022. "Joint optimal strategies on service investment and drug pricing for a two-sided online pharmaceutical platform," International Journal of Production Economics, Elsevier, vol. 252(C).

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