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Enterprise Customer Relationship Management Function Design and Business Solution

In: Proceedings of 20th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Xuan Luo

    (Wuhan Donghu University)

Abstract

Description of the customer relationship management thought, proposed the establishment of “take the customer as the center” operation mode. The design of the function module of CRM, research and analysis of the marketing, sales management, service management the three most basic function modules, and put forward the corresponding business solutions. Through the construction of the customer relationship management, a new management mechanism can be established for improving the relationship between enterprise and customer.

Suggested Citation

  • Xuan Luo, 2013. "Enterprise Customer Relationship Management Function Design and Business Solution," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, edition 127, pages 719-725, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40072-8_72
    DOI: 10.1007/978-3-642-40072-8_72
    as

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