IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-642-40072-8_23.html
   My bibliography  Save this book chapter

User Transfer in Collaborative Commerce: Evident from Virtual Community to Social Commerce

In: Proceedings of 20th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Guo-yin Jiang

    (Wuhan University
    Hubei University of Economics)

  • Fei-cheng Ma

    (Wuhan University)

  • Yun-zhou Fang

    (Renmin University of China)

  • Xiu-zhen Li

    (Hubei University of Economics)

Abstract

In China, social commerce provided by virtual community is a classic mode of collaborative commerce. The current research analyzes what factors affect transferring virtual community member to consumer of social commerce provided by virtual community. We propose and empirically test a model of user transfer mechanism. The findings indicate that attitude to virtual community can be transferred to social commerce provided by virtual community, the perceived fit of brand and technology have effect on attitude to social commerce. This study also finds that, subjective norms positively influences perceiving to brand and technology, and attitude to social commerce, user involvement can enhance social influence of social commerce and user’ attitude to social commerce. This research advances our understanding of the user transfer from virtual community to social commerce and provides insights into the marketing promotion strategies for social commerce.

Suggested Citation

  • Guo-yin Jiang & Fei-cheng Ma & Yun-zhou Fang & Xiu-zhen Li, 2013. "User Transfer in Collaborative Commerce: Evident from Virtual Community to Social Commerce," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, edition 127, pages 235-240, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40072-8_23
    DOI: 10.1007/978-3-642-40072-8_23
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jianshan Sun & Rongrong Ying & Yuanchun Jiang & Jianmin He & Zhengping Ding, 2020. "Leveraging friend and group information to improve social recommender system," Electronic Commerce Research, Springer, vol. 20(1), pages 147-172, March.
    2. Busalim, Abdelsalam H. & Hussin, Ab Razak Che, 2016. "Understanding social commerce: A systematic literature review and directions for further research," International Journal of Information Management, Elsevier, vol. 36(6), pages 1075-1088.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-642-40072-8_23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.