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Study of “Co-opetition” Strategy in Nonlinear Environment

In: Proceedings of 20th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Zhen-hua Li

    (University of Tianjin)

  • Min-ru Zhao

    (University of Tianjin)

Abstract

In the nonlinear environment, co-opetition strategy has become the main approach for modern enterprise to gain competitive advantages. Based on the analysis of new tendency of the enterprise strategy’s evolvement from antagonism to co-opetition, then the reason why co-opetition strategy occur and exist widely with the use of correlative theory is given, at last the influence of co-opetition on the traditional strategy pattern is described. The study shows that, taking the co-opetition strategy has great significance of enterprises for a profound longterm development.

Suggested Citation

  • Zhen-hua Li & Min-ru Zhao, 2013. "Study of “Co-opetition” Strategy in Nonlinear Environment," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, edition 127, pages 1145-1152, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40072-8_113
    DOI: 10.1007/978-3-642-40072-8_113
    as

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