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The Influence of Consumers’ Need for Uniqueness on Perceived Value and Purchase Intention

In: Proceedings of 20th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Jun-feng Liao

    (South China University of Technology)

  • Hua-qiong Chen

    (South China University of Technology)

  • Pei-er Cai

    (South China University of Technology)

Abstract

This study proposes a conceptual framework that utilizes consumers’ need for uniqueness to explain the link between product variety and purchase intention. The results of the empirical study show that product variety mediated by perceived value and need for uniqueness has significant positive effect on attitude, and mediated by need for uniqueness affect positively perceived value. Meanwhile, attitude can effectively convey the influence that perceived value and need for uniqueness impact on purchase intention.

Suggested Citation

  • Jun-feng Liao & Hua-qiong Chen & Pei-er Cai, 2013. "The Influence of Consumers’ Need for Uniqueness on Perceived Value and Purchase Intention," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, edition 127, pages 1135-1144, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40072-8_112
    DOI: 10.1007/978-3-642-40072-8_112
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    Cited by:

    1. Sardar Mohammadi & Hossein Abdolmaleki & Sholeh Khodadad Kashi & Ainara Bernal-García & Pablo Gálvez-Ruiz, 2021. "To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology," Sustainability, MDPI, vol. 13(11), pages 1-16, June.

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