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A Design of Mobile Payments Business Model Based on Value Network

In: Proceedings of 20th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Jin-luan Ren

    (Communication University of China)

  • Xia-fei Zhuo

    (China Media Research Company Limited)

  • Li Zeng

    (Communication University of China)

  • Bo Li

    (Communication University of China)

Abstract

According to the characters of mobile payments and the requirements of business model design, some designing principles and essentials were proposed. Based on the process of value creation in mobile payments, the value network model of mobile payments was constructed. The design of business model of mobile payments was divided into four phases: value discovery, value creation, value management, and value realization. Every phase was designed in detail. At the end, the future research directions were proposed.

Suggested Citation

  • Jin-luan Ren & Xia-fei Zhuo & Li Zeng & Bo Li, 2013. "A Design of Mobile Payments Business Model Based on Value Network," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, edition 127, pages 57-67, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40063-6_6
    DOI: 10.1007/978-3-642-40063-6_6
    as

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