IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-642-40060-5_85.html
   My bibliography  Save this book chapter

Study on Customer Value Driving Model of Network Marketing Environment

In: Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)

Author

Listed:
  • Ji-lin Wang

    (Northwestern Polytechnical University)

Abstract

The research status of customer value in both foreign and domestic literatures is summarized, and the existing research deficiencies are pointed out. Combining the characteristics of network marketing, the customer deceived value models (theoretical and Amos) of network marketing environment are constructed, and the corresponding model hypotheses are put forward. Based on the spot-investigation, and using SPSS and structural equation model, the empirical research on customer value driving is conducted, which demonstrates the theoretical model is scientific and reasonable. The hypothesis test results of the model are put into in-depth discussion.

Suggested Citation

  • Ji-lin Wang, 2014. "Study on Customer Value Driving Model of Network Marketing Environment," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), edition 127, pages 889-896, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40060-5_85
    DOI: 10.1007/978-3-642-40060-5_85
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-642-40060-5_85. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.