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A Research on Strategies for the Sustainable Development of Tourism Service Products Based on the Theory of Service Management—A Case Study in Brocade of Hainan Li Nationality

In: Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)

Author

Listed:
  • Xiao-huai Wu

    (Tianjin University)

  • Li-juan Zhang

    (Hainan Rural Credit Cooperatives)

Abstract

Based on the theory of Service Management, this paper takes the sustainable development for Ethnic Minorities in China Programme-Li Brocade of United Nations Development Programme (UNDP) as the case to analyze the specialty of Li-Brocade as a tourism service product. Furthermore, the authors obviously present the effective sustainable development strategies and approaches of tourism product and protection according to the characteristics of Brocade of Hainan Li Nationality.

Suggested Citation

  • Xiao-huai Wu & Li-juan Zhang, 2014. "A Research on Strategies for the Sustainable Development of Tourism Service Products Based on the Theory of Service Management—A Case Study in Brocade of Hainan Li Nationality," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), edition 127, pages 859-864, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40060-5_82
    DOI: 10.1007/978-3-642-40060-5_82
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